Evaluation Question 3.

What kind of media institution might distribute your media product and why?

"I decided to use IPC as my publisher due to the fact that it publishes a wide variety of magazines, and each magazine has completely different genres of music. The magazines that the company publishes are well known music magazines, such as NME, and this could help boost my magazine. The magazines that are published have an audience of almost 26 million people, and the majority of those figures are female readers, which fits in with my target audience."

IPC Media not only publishes well known music magazines, but will also publish more 'out-there' magazines as well, which is what I wanted my magazine to lean more towards. Their website also gives extensive information about each magazine they publish and the opportunity to subscribe to your favourite magazine, which I think is a good idea, as the process would be quicker than posting a subscription and consequently make people more inclined to subscribe to magazines. All the other magazines that IPC Media are publishing are around the same price range as I put my magazine to be, which influenced my decision because my magazine would fit in with the other magazines. IPC Media also publishes NME magazine, which I think is one of the top quality music magazines published at the moment, and it made me think that IPC Media publishes a high standard of magazine, which could help to boost my own magazines status.